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Price: 90.00 BRL
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Comportamento do Consumidor
Comportamento do consumidor
Comportamento Organizacional
Comportamento Organizacional
Comportamento Organizacional
Comportamento Organizacional
Nesta obra, o leitor aprenderá sobre fundamentos e conceitos do comportamento micro-organizacional: quais são as motivações valores e atitudes de cada colaborador e da empresa como é formada a concepção do ser e a tomada de decisão. No campo do comportamento meso-organizacional, a obra trata da formação e da dinâmica dos grupos e aspectos, como comunicação, liderança, poder, conflito e negociação. Já no comportamento macro-organizacional, temos uma melhor dimensão das empresas e de sua organização: cultura, clima e desenho organizacional. Esse livro traz, ainda, a importância da qualidade de vida no trabalho, no desenvolvimento organizacional e como trazer mais satisfação ao dia a dia das organizações.
Product information updated: 26 Oct 2026
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