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Price: 311.00 BRL
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Fundamentos da Qualidade para Líderes
Fundamentos da engenharia aeronáutica
Fundamentos da Engenharia Ambiental
Fundamentos da Administração Contemporânea
Fundamentos da Eletroconvulsoterapia
Fundamentos de marketing
Neste livro, Pride e Ferrell apresentam os conceitos tradicionais do marketing, incorporando-os às novas demandas do mercado no que tange às tecnologias e redes sociais. Os autores partem do conhecimento básico dos conceitos de marketing para, então, por meio de exemplos reais, mostrar sua aplicação. Recursos em forma de quadros informativos discutem temas como as mudanças dinâmicas no marketing, suas estratégias, o comportamento do cliente, as questões controversas, o marketing infantil, a criatividade no desenvolvimento de estratégias de marketing e as aplicações das estratégias de marketing, tudo acompanhado de exemplos de empresas de sucesso.
Product information updated: 04 Nov 2026
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Product information, including title, description, and images, is sourced/provided by our affiliate partner: Grupo A.
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