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Diversity and Inclusion in Product Design
Diversity Equity and Inclusion (DEI) in Occupational Health and Safety
Diversity Equity and Inclusivity (DEI) in Adult Care
Diversity Equity and Inclusion in Marketing
Many more people today are more sensitive and knowledgeable about the world's diversity. Therefore Diversity Equity and Inclusion (DEI) in marketing is not just a trend—it's essential for creating meaningful connections with your audience. This course empowers you to understand and apply the principles of DEI to your marketing strategies.You will learn about the historical context and evolution of DEI in marketing. Explore how marketing strategies have shifted from exclusionary practices to embracing diversity and promoting inclusivity. We'll cover key theories such as Social Identity Theory and Intersectionality providing a framework for understanding how different aspects of identity influence consumer behaviour. You'll also learn about unconscious bias microaggressions and cultural competency which are essential concepts for creating inclusive marketing campaigns that resonate with diverse audiences.Finally you'll be equipped with practical strategies to apply DEI principles in your marketing efforts. We'll discuss successful DEI initiatives like Dove's Real Beauty campaign and Nike's endorsement of Colin Kaepernick highlighting what works and why. You'll also learn from failed campaigns such as the controversial Pepsi ad featuring Kendall Jenner understanding the pitfalls to avoid. Enrol today.
Disclaimer: Product information, including title, description, and images, is sourced/provided by our affiliate partner, Alison US CA.
Disclaimer: Some of the links on this website are affiliate links, meaning we may earn a commission if you click through and make a purchase. This comes at no additional cost to you.
By clicking the button above, you acknowledge that you will be redirected to a third-party website and agree to their terms and conditions.
Product information, including title, description, and images, is sourced/provided by our affiliate partner, Alison US CA.
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Share this product with a friend:
Refer a friend and earn 0.05 CEC when they click the link, plus an additional 1.00 CEC if they register. Share this Product and boost your earnings together!