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Online Marketing And Advertising
Online Marketing With Google Analytics
Data is important in the design of marketing campaigns and Google Analytics is a common tool used to provide essential data to marketers and businesses. Google Analytics can help you monitor and analyse your website’s traffic and thus optimise your campaigns. This digital marketing course explains how to navigate the Google Analytics interface craft critical reports and interpret essential metrics to improve your conversion rates.Our first section explores the fundamentals of Google Analytics and shows you how to set up your account and install website tracking codes to begin collecting data. We discuss web traffic sources and explain how to apply data-driven insights from Google Analytics to optimise online marketing campaigns to propel your business towards sustainable growth. Our next section covers Google Ads and demonstrates how to link them with Analytics thus enabling smarter decision-making based on campaigns keywords and bid adjustment data. The course lays out different types of goals used in Analytics and describes the benefits of assigning value to them.This digital marketing course then explains how to utilise goal funnels to identify potential friction points in the conversion process and optimise user journeys. Finally we identify marketing assets and discuss how to create unique measurable URLs for each asset using the Analytics custom URL builder. This course is suitable for marketing professionals entrepreneurs small business owners and anyone looking to enhance their ability to use Google Analytics to conduct market research. Sign up to learn how to leverage Google Analytics to understand customer behaviour better and increase sales with data-driven online marketing campaigns.
Disclaimer: Product information, including title, description, and images, is sourced/provided by our affiliate partner, Alison US CA.
Disclaimer: Some of the links on this website are affiliate links, meaning we may earn a commission if you click through and make a purchase. This comes at no additional cost to you.
By clicking the button above, you acknowledge that you will be redirected to a third-party website and agree to their terms and conditions.
Product information, including title, description, and images, is sourced/provided by our affiliate partner, Alison US CA.
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Share this product with a friend:
Refer a friend and earn 0.05 CEC when they click the link, plus an additional 1.00 CEC if they register. Share this Product and boost your earnings together!