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Segmentation and Demand Focusing in Marketing Analytics
Segmentation and Demand Focusing is a comprehensive guide to understanding the concepts of ‘customer segmentation’ ‘targeting positioning’ as well as ‘geographic segmentation’ in marketing analytics. This course will teach you the specific methodology of segmentation and targeting as well as how important sales forecasting can be done. It begins with an analysis of setting a marking directory to a source file location and how to run different segments in marketing analytics. Next you will learn about other related sales predictors in demand forecasting and pricing as well as how consumers’ wants can be determined. You will also study the application of a classic case of pricing as well as how to solve situations where multiple products are users’ preferences. Then you will discuss the features of the bundle pricing approach and how it can be used to solve multiple problems. Analyze the use of analytics to forecast demand as well as how to use the concepts of ‘arima’ (autoregressive integrated moving average) and ‘arimax’ to take the time-series components. Finally you will study how to solve practical problems with the clustering method in segmentation targeting and positioning.This free online course provides practical knowledge and applications with regard to segmentation targeting positioning pricing as well as demand focusing in marketing analytics. Start your next learning journey now by registering for this course and upgrading your marketing analytics skills.
Disclaimer: Product information, including title, description, and images, is sourced/provided by our affiliate partner, Alison US CA.
Disclaimer: Some of the links on this website are affiliate links, meaning we may earn a commission if you click through and make a purchase. This comes at no additional cost to you.
By clicking the button above, you acknowledge that you will be redirected to a third-party website and agree to their terms and conditions.
Product information, including title, description, and images, is sourced/provided by our affiliate partner, Alison US CA.
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Share this product with a friend:
Refer a friend and earn 0.05 CEC when they click the link, plus an additional 1.00 CEC if they register. Share this Product and boost your earnings together!