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Price: 83.00 BRL
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Gestão de Documentos e Registro Escolar
Gestão de Crises na Indústria do Turismo
Gestão da Distribuição Física
Gestão Ambiental
Gestão de Custos, Riscos e Perdas
Gestão de Marcas em Mercados B2B
Philip Kotler e Waldemar Pfoertsch abordam um tema novo, ainda pouco tratado em livros de negócios: a construção de marcas em um mercado business to business. Os autores reúnem aqui conceitos, teoria e dezenas de casos ilustrativos.
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Disclaimer: Some of the links on this website are affiliate links, meaning we may earn a commission if you click through and make a purchase. This comes at no additional cost to you.
By clicking the button above, you acknowledge that you will be redirected to a third-party website and agree to their terms and conditions.
Product information, including title, description, and images, is sourced/provided by our affiliate partner, Grupo A.
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Share this product with a friend:
Refer a friend and earn 0.05 CEC when they click the link, plus an additional 1.00 CEC if they register. Share this Product and boost your earnings together!