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Marketing e Gestão em Serviços de Estética e Cosmética
Marketing de Serviços
Marketing and Developing Services
Marketing Digital
Marketing Global
Marketing Essencial
Esta 5ª edição de 'Marketing essencial' traz as mais recentes práticas e teorias da administração de marketing em um texto conciso e direto, atendendo a profissionais e estudantes das áreas de administração, marketing, publicidade e propaganda. Com nova abordagem de temas já consagrados, esta edição aborda o marketing em tempos de crises econômicas e recessões, o avanço da sustentabilidade e do marketing “verde” e o marketing digital, auxiliando pessoas, grupos e empresas a adequarem suas estratégias ao mercado atual e suas novas tendências, por meio de casos reais que contextualizam o assunto discutido em cada capítulo.
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Product information, including title, description, and images, is sourced/provided by our affiliate partner, Grupo A.
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