Name: Marketing Essencial
Brand: Grupo A
Price: 203.00 BRL
Availability: InStock

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Marketing Essencial

Esta 5 edio de 'Marketing essencial' traz as mais recentes prticas e teorias da administrao de marketing em um texto conciso e direto, atendendo a profissionais e estudantes das reas de administrao, marketing, publicidade e propaganda. Com nova abordagem de temas j consagrados, esta edio aborda o marketing em tempos de crises econmicas e recesses, o avano da sustentabilidade e do marketing verde e o marketing digital, auxiliando pessoas, grupos e empresas a adequarem suas estratgias ao mercado atual e suas novas tendncias, por meio de casos reais que contextualizam o assunto discutido em cada captulo.

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