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Redação Aplicada à Comunicação
Redação Jornalística e a Sociolinguística
Redação Empresarial
Redação Publicitária
Podcasts, redes sociais, jornais, revistas, panfletos, televisão são alguns exemplos de comunicação que passam, necessariamente, pela redação publicitária. O redator trabalha de modo a aplicar as características da linguagem, suas associações entre ideias e palavras, seus argumentos literais e emocionais e suas técnicas de retórica e persuasão, aos diferentes meios, seja mídia eletrônica, impressa ou multimídia. Neste livro, portanto, você vai estudar a estrutura do texto publicitário técnicas retóricas e persuasivas, argumentação e criatividade, e tudo o que você precisa saber para construir uma boa redação publicitária.
Disclaimer: Product information, including title, description, and images, is sourced/provided by our affiliate partner, Grupo A.
Disclaimer: Some of the links on this website are affiliate links, meaning we may earn a commission if you click through and make a purchase. This comes at no additional cost to you.
By clicking the button above, you acknowledge that you will be redirected to a third-party website and agree to their terms and conditions.
Product information, including title, description, and images, is sourced/provided by our affiliate partner, Grupo A.
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