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Price: 138.00 BRL
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Gestão da Inovação e Desenvolvimento de Novos Produtos
Aqui esto os ingredientes que, segundo regras, princpios e tcnicas bem claros, podem ser objeto das mais diversas combinaes e levar inovao. O autor apresenta um leque de discusses atuais e imprescindveis para que estudantes e profissionais envolvidos com novos produtos e inovao consigam construir seus prprios modelos de anlise e gesto.
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