Name: Varejo para a Baixa Renda
Brand: Grupo A
Price: 102.00 BRL
Availability: InStock

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Price: 102.00 BRL

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Varejo para a Baixa Renda

O chamado mercado de baixa renda (ou a base da pirmide, nas palavras de C. K. Prahalad) comea a ser descoberto pelas grandes empresas de todo o mundo e no poderia ser diferente no Brasil. No nosso pas ocupam a base dessa pirmide cerca de 150 milhes de consumidores, responsveis por 50% das vendas em muitos setores varejistas. Esta obra aponta os caminhos para conhecer melhor e trabalhar com esse mercado no varejo.

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