Name: Administração Estratégica
Brand: Grupo A
Price: 314.00 BRL
Availability: InStock

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Administração Estrat...

Price: 314.00 BRL

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Administração Estratégica

Este livro apresenta os mais recentes achados tericos e as modernas prticas estratgicas que as empresas incorporaram para manter-se atualizadas. O texto reflete tanto o melhor do pensamento acadmico, como o pragmatismo do gerenciamento estratgico do mundo real. Os casos envolvem empresas de destaque e esto diretamente ligados ao tema de cada um dos captulos, incentivando os alunos a aplicar os conceitos e ferramentas analisados no livro, e gerando animadas discusses.

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