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Price: 166.00 BRL
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Marketing para Merca...
Marketing de Serviço...
Estratégia de Market...
Marketing de Relacio...
Princípios de Market...
Marketing
Atualizado para conduzir estudantes, administradores e consumidores ao mundo do marketing real, este livro-texto apresenta o novo ambiente corporativo criado pela rpida evoluo do marketing de massa para o micromarketing, assim como outras mudanas na economia e cultura mundiais. Teorias e conceitos clssicos e fundamentais so apresentados atravs de produtos, marcas e empresas relacionadas s experincias pessoais dos leitores, alm de exemplos de empreendimentos e pequenos negcios que estimulam planos de carreira.
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