Name: Marketing de Relacionamento
Brand: Grupo A
Price: 33.00 BRL
Availability: InStock

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Price: 33.00 BRL

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Marketing de Relacionamento

Com o passar do tempo, principalmente em razo do crescimento das redes sociais, o marketing de relacionamento se expandiu, atendendo a diversos pblicos e segmentos. O livro Marketing de relacionamento busca explicar por que essa rea vem ganhando espao nos ltimos anos. Nesta obra, o leitor vai conhecer as origens desse campo de estudo, as novas tendncias e as estratgias de fidelizao mais usadas, alm de analisar o uso do marketing de relacionamento como vantagem competitiva nas empresas.

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