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Price: 84.00 BRL
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Planejamento Estratégico
Independentemente do foco do negcio, consenso que o ambiente organizacional vem sofrendo densas transformaes, resultado da inconstncia das variveis econmicas, polticas, tecnolgicas, etc., em nvel nacional e mundial. consenso tambm que, em decorrncia dessa dinamicidade do macroambiente, o nvel de exigncia dos consumidores vem crescendo de forma mpar, acabando por elevar o nvel de competio entre as organizaes a um novo patamar. Como lidar com essa situao a pergunta que toda empresa deve se fazer quando da elaborao da sua estratgia e pela leitura deste livro voc descobrir a resposta.
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