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Price: 124.00 BRL
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O Modelo Toyota de Excelência em Serviços
Leitura obrigatria para os profissionais da rea de servio, este livro leva os princpios lean da srie best-seller O Modelo Toyota diretamente para as indstrias em que a qualidade do servio crucial para o sucesso. Jeff Liker e Karyn Ross mostram como desenvolver os princpios lean em uma organizao usando o famoso modelo dos 4Ps. Os casos apresentados so de muitas indstrias diferentes, incluindo sade, seguros, servios financeiros e telecomunicaes, e comprovam que os princpios e as prticas lean funcionam to bem em servios quanto em manufatura.
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