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Price: 260.00 BRL
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Pesquisa de Marketing
Um dos livros mais importantes do mundo em sua rea, esta obra trata da pesquisa de marketing de forma aplicada e prtica, equilibrando materiais qualitativos e quantitativos. O livro parte da definio do problema, passando pela concepo da pesquisa e chegando anlise dos dados. Reflete tendncias atuais em pesquisa de marketing internacional e aborda mdias sociais, pesquisa de marketing em dispositivos mveis e tica. Exclusiva orientao gerencial e prtica, ilustrando a interao entre decises em pesquisa de marketing e decises em gesto de marketing.
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