Name: Princípios de Marketing
Brand: Grupo A
Price: 285.00 BRL
Availability: InStock

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Princípios de Marketing

Princpios de marketing rene os conceitos mais modernos sobre marketing e aplicaes prticas que, juntos, ilustram como criar valor para o cliente e como fideliz-los, diante das constantes oscilaes econmicas pelas quais passam os mercados. Repleto de casos e exemplos de empresas globais, internacionais e brasileiras, este livro ressalta tambm o importante papel que a tecnologia desempenha no marketing contemporneo para gerar vantagem competitiva s organizaes e se faz indispensvel para alunos e gestores das mais diferentes reas.

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