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Price: 215.00 BRL
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E-marketing
Apresentando o marketing tradicional com foco na internet, este livro aborda os fundamentos da rea ao mesmo tempo em que enfatiza temas como blogs, redes sociais, branding on-line e marketing de busca - tudo isso com foco no ganho de rentabilidade, na melhoria do desempenho de vendas e na valorizao da marca. Com exemplos, a obra, que traz um apndice sobre questes ticas e legais envolvendo o e-marketing no Brasil, possui uma estrutura didtica, que tem por objetivo fortalecer a aprendizagem dos alunos de graduao e ps-graduao de gesto e marketing.
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